Mindshare Thesis Award

Every year Mindshare will award the best bachelor- or master thesis written in the field of media. The winner is rewarded with a paid internship (for bachelor students) or a paid traineeship (for master students) at the biggest media agency in the Netherlands. Does your thesis provide new insights for the media or do you have an original insight for a media-related subject? Then you can hand in your thesis and have a chance to win!

What is in it for you

The winner of the thesis award will win a paid internship or traineeship at Mindshare. In this way you get the chance to get acquainted with the company and the media world, make valuable contacts and get more work experience. Also, your table tennis, football and basketball skills will be put to the test during working hours. We challenge you! Your get publicity in the major network of Mindshare. Your thesis will be brought to the attention of our customers (like Unilever, Nike, KPN, ING, Volvo, Chanel) through our channels of communication. In addition, there is a chance you are offered a full time job at Mindshare after your traineeship.

What are the requirements?

- The thesis has to be written during the current academic year and handed in at your course’s secretariat;

-The thesis needs to be accompanied by a separate summary (of max. 2 pages);

- Your thesis needs to contain a new insight/original point of view regarding media or persuasive communication, relevant to the current media industry and preferably a practically applicable method for companies regarding their marketing or communication;

 -The thesis and summary (in PDF format) has to be sent to Shade de Wit (This email address is being protected from spambots. You need JavaScript enabled to view it.) before the 5th of July. You will receive a notice of receipt by e-mail;

 -The submissions will be judged by Mindshare. If your thesis finishes in the Top 3, you will be invited by Mindshare to further discuss your thesis. After these short meetings, the winner will be declared.

For more information about Mindshare you can visit their website: http://www.mindshareworld.com/

About Mindshare

Mindshare is a media company helping their customers realize a large variety of goals on a daily basis. Using consumer, media and brand insights, Mindshare will find and use the right media and platform to help their clients reach certain communication and sales goals.

Everything begins and ends with media. We are currently living in the most advanced historical period. More technology. More speed. More channels. Every aspect of our lives is (re)shaped by changes in media. This has never happened before. We are enjoying words, images and stories more that we would ever had dreamt. It is Mindshare’s mission to – keeping this outlook in mind – connect brands and consumers with each other. They will not just look at paid media, but also optimalize the brand’s own channels.

All over the world, people tend to have more belief in each other than in media. That has always been the case. But because of the rapidly developing technology, a change might be coming. Opinions are spreading and multiplying like wildfire. According to Mindshare, the future of marketing is stimulating advocacy and managing conversations with clients in real-time. When communicating with current clients, the company’s own channels are essential. After that, Mindshare will look into what paid media can be of use. If campaigns are aimed at attracting new clients, paid media can be a better choice, after all. Mindshare aims to integrate all channels in their advice.

This means that you can expect Mindshare to provide deeper insights about consumers than the usual sociodemographic variables. It’s absolutely vital to know what consumers talk about and what they do. Ranging from what websites they are visiting to whatever they buy in stores and what they drink in their local bars. That is why Mindshare is looking for gamechangers, original thinkers.

Mindshare’s biggest competitive advantage are their passionate people. Without them, they would be nowhere. They have always been opposed to the establishment. They have always been pioneers and they are looking for people with the same mindset. Restless souls that would like to make the world a better place. Mindshare is looking for ambitious talents with numerous ideas, and that is why they organize this unique Thesis competition.